The Future of Sport
The Future of Sport 2024 Report
Deloitte Sports Business Group
The Future of Sport 2024 Report
Deloitte Sports Business Group (September 2024)
The Future of Sport 2024 report evaluates how six major forces — Evolving Global Market, Pace of Digital, Next Generation, DEI, Health & Wellbeing, Environmental Sustainability — evolved in 2024.
A new force has been added: Trust.
The report is based on insights from over 100 senior leaders across 20 countries.
FOUR KEY FORCES
1. Evolving Global Market
2. Pace of Digital
3. Next Generation
4. Trust
INDUSTRY OUTLOOK
• 50% of leaders say digital capacity increases fan engagement.
• Early digital adopters experience real benefits.
• Revenue diversification is accelerating.
RISKS
• Lagging in digitalization
• Loss of trust damaging brand value
• Not meeting youth expectations
WHAT SHOULD BE DONE?
• Digital-first business transformation
• Revenue diversification
• Strong trust and transparency
• Youth-focused experiences
idCodeX TECHNOLOGY SOLUTIONS CONTRIBUTIONS
1. Digital-First Transformation: E-ticketing, QR/NFC systems, smart stadium IoT.
2. Revenue Diversification: Digital memberships, fan analytics, personalized content.
3. Trust & Transparency: Anti-counterfeit systems, compliant access control.
4. Youth Experience: Mobile-first interaction, fast lane access, digital memberships.
5. Crowd Management: Flow optimization, security improvement, operational efficiency.